Holden Sponsorships

Holden is committed to its corporate and community relationships, engaging through a variety of sporting properties.

Holden NRL players laying a tackle

NRL

There is nothing more exciting than the exhilaration of a try. As the official car company of the National Rugby League, we are proud to be the naming rights partner to the Holden State of Origin, Women’s State of Origin and the inaugural Women’s Premiership Season. It’s exciting to see the talent come through the ranks and out on to this country’s biggest sporting stage.

Holden junior state of origin players in action
CREATING POSSIBILITIES

Junior State of Origin

This year we brought to life the state rivalry of the Origin series, pitting seasoned professional and QLD Maroon Dane Gagai, 2017 State of Origin Player of the Series against superstar James Tedesco of the New South Wales Blues. Together, they brought their junior clubs with them to Melbourne’s MCG to compete at half time of State of Origin Game 1 in the ultimate showdown for state victory, the Junior State of Origin.

Holden Surf Life Saver on the beach

Surf Life Saving Australia

Chippies and seagulls, rashies and sunscreen, Holden cars and Surf Lifesaving flags. Nothing goes together quite like these two iconic Australian brands. As Australians, the beach is practically in our DNA, so it was only natural that we teamed up with Surf Life Saving Australia to help keep Australia's beaches safer.

NRL Ambassador

FORMER AUSTRALIAN CAPTAIN

Cameron Smith

Not only can Cameron Smith tear up the rugby league field, but his ability to be a role model beyond the sporting arena is what makes him such an inspiring athlete. Cameron drives a Colorado.

Collingwood players from women's team walking onto field
SIDE BY SIDE

Collingwood

Holden is passionate about all things sport – and what better way to champion sporting legends than through being a Premier Partner of the Collingwood Football Club. Not only do we support the men’s AFL team, we are proud to stand by the women’s AFLW team and women’s Netball team. Through our partnership with Collingwood, we are committed to supporting diversity and equality.

AFL Ambassadors

Scott Pendlebury
MIDFIELDER

Scott Pendlebury


Leading the mighty black and white, Captain Scott Pendlebury is a highly respected force to be reckoned with. Scott drives a Colorado.

Ash Brazill
HALF BACK

Ash Brazill


As tenacious as she is respected, Ash Brazill epitomises not only what it is to be a true athlete, but a true leader. Ash drives a Colorado.

Steele Sidebottom
MIDFIELDER

Steele Sidebottom


A classy midfielder, Steele Sidebottom knows how to deliver under pressure with his versatility proving an invaluable resource to Collingwood. Steele drives a Commodore.

Netball Ambassadors

Caitlin Thwaites
GOAL SHOOTER

Caitlin Thwaites


A force in Attack unlike any other, Caitlin Thwaites’ consistency and cool hand places her at the top of her field. Caitlin drives a Trax.

Kim Ravaillion
Centre

Kim Ravaillion


Kim Ravaillion’s endurance trumps all others both on and off the field, never taking no for an answer and not letting anybody stand in her way. Kim drives an Astra.

Sharni Layton
Goal Keeper

Sharni Layton


Netball powerhouse, both in her skill and her volume, Sharni Layton is a dynamic defender capable of stopping just about anyone. Sharni drives an Equinox.

Red bull Holden racing team in pit lane

Motorsport

Red Bull Holden Racing Team

The real question is, who doesn’t love fast cars? At Holden, Motorsport is deeply engrained in our strong history and we wouldn’t have it any other way. We have partnered with Triple Eight Race Engineering to form the dominating Red Bull Holden Racing Team.

Find out more

Motorsport Ambassadors

Jamie Whincup
SUPERCAR DRIVER

Jamie Whincup


In and out of the car, Jamie Whincup is a perfectionist. An entrepreneur and all-round talented sportsman, Jamie has a serious need for speed. Jamie drives a Trailblazer.

Shane Van Gisbergen
SUPERCAR DRIVER

Shane Van Gisbergen


A natural born racer, Shane van Gisbergen will drive just about anything he can get his hands on and he’ll do it better than anyone else. Shane drives a Commodore.

Holden women's cycling team on tree-lined street

Holden Women’s Cycling Team

At Holden we live to turn possibilities into reality, and what’s more inspiring than supporting eight talented female cyclists to fulfil their dream of competing in the Australian National Road Series? Our cycling team helps develop some of its riders to reach the top echelons of the pro American and European ranks.

Group of football players celebrating goal on field

Central District Football Club

Football is as Australian as Holden. So it’s only natural for Holden to be the major sponsor of the Central District Football Club, South Australia’s largest community football club.