Companies aren’t logos, or buildings, or car brands. Companies are made of people, and the people who make up Holden come from all walks of life. We wouldn’t have it any other way.
In 2017, we launched Holden Plus – our dedicated employee resources group. Holden Plus provides an important link between our LGBT+ employees and Holden’s leadership to identify opportunities, generate ideas and deliver practical initiatives to enhance inclusion for our LGBT+ employees and build stronger links between Holden and the community.
We're enormously proud of using the icon status Australia has given us to help break down barriers to inclusion for our LGBT+ community. We've got your back, and we'll make sure that our LGBT+ employees, customers and fans feel comfortable being themselves at Holden. From suburban footy pitches, to our patrolled beaches, we want to empower and encourage Australians everywhere to be themselves. That's deeply important to us. Because for Holden, our priority isn't about putting our logo out there, it's about finding opportunities to put the power of our logo towards celebrating people who are driving change in their community.
…and we had a blast! We also surveyed lots of people about how we can better reflect the needs, wants and wishes of the LGBT+ community. For every completed survey, we donated $20 to Australian Marriage Equality and ultimately handed over a cheque for $10,000.
*We first saw this acronym used by MY LGBT PLUS, a community support group from California, whose aim is to ensure they are inclusive of all identities and no one is left out. We love it, and we’ve adopted their approach in celebrating the continuing ways people define themselves. And yes, straight allies are included in our LGBT+ acronym!