Overview
The Holden Commercial Sponsorship program receives a large number of requests and to ensure our financial resources are used in the most effective manner and to ascertain the appropriateness of the sponsorship, the following guidelines have been developed:
Sponsorship Guidelines
All requests for Commercial Sponsorship will be evaluated using the following criteria:
- Vehicle sales opportunities
- Expected tangible benefits to Holden and/or return on investment that will be received
- Consistency with Holden core business and brand values
- Relevance of sponsorship activity to core business
- Use of intellectual property logo, trademarks, talent appearances, imagery
- Leveraging opportunity of sponsorship through range of benefits including: naming rights, signage, PR, advertising etc
- Cost, timing and geographic spread of sponsorship
- Credibility of the organization seeking sponsorship
- Conflict with other sponsorship activities
Commercial Sponsorship programs undertaken will be consistent with Holden's desired corporate image and identity and undertaken within the geographic boundaries of Holden's market.
Application Procedure
To apply for Commercial Sponsorship, please complete the application form and email, fax or mail it to Holden, together with a brief letter of introduction. We will not review requests sent by email which are not accompanied by a completed application form.
Holden Sponsorship
GPO Box 1714
Melbourne Vic 3001
Fax: (03) 9647 2500
sponsorship.holden@gm.com
As you can appreciate, Holden receives many sponsorship requests on a regular basis and as such, we are unfortunately unable to satisfy many of them.
