VEHICLE EXPORTS 2013
|Market||Local model||Closest Holden equivalent|
|Middle East - Chevrolet - LHD||Caprice LS||No domestic equivalent|
|Caprice SS||No domestic equivalent|
|New Zealand - Holden - RHD||Full range||Full range|
|USA - Chevrolet - LHD||Caprice PPV||No Domestic Equivalent|
|Chevrolet SS||Commodore SS V-Series Redine|
In managing the country's largest and longest-running automotive export program, Holden has now sent more than 747,000 vehicles around the world in five decades.
The first exports of FJ Holden sedans to New Zealand in 1954 were quickly followed by shipments of completely knocked down (CKD) packs for offshore assembly. By 1966 Holden vehicles and CKD packs were being shipped to more than 60 markets.
The HQ model range released in 1971 proved a hugely successful export. In 1973, shipments reached a record 41,181 units, representing 25 per cent of Holden's total annual production.
In the 1980s, while exports of Commodore and long wheelbase derivatives continued, the emphasis changed from vehicles to engines. Holden returned to volume vehicle exports in 1998 with the commencement of a major program involving shipments of left hand drive versions of VT Commodores to the Middle East and Brazil.
By 2004 the vehicle export tally of 52,372 units had eclipsed the single-year record set by the HQ. In the same year, Holden, in conjunction with Holden Special Vehicles (HSV), commenced shipments to the United Kingdom (HSV GTO).
In 2005, an all-time record number of 60,518 Holden sedans, utes and coupes in right- or left-hand-drive configuration were exported to every continent except Antarctica. They were sold under the GM brands of Chevrolet (Brazil, Middle East, Thailand, Malaysia and South Africa), Pontiac (United States), Buick (China), GM Daewoo (South Korea), Vauxhall (United Kingdom) and Holden (New Zealand and Fiji).
The Middle East continued to be the strongest export market for Holden in 2006, with sales of more than 31,000 Chevrolet Lumina (Commodore) and Chevrolet Caprice sedans buoyed by the success of the all-new VE and WM ranges. The luxury Caprice accounted for 64 per cent of these sales.
In 2006, Commodore models were exported to Saudi Arabia, Bahrain, Oman, Lebanon, United Arab Emirates, Qatar, Kuwait, Yemen, Jordan, New Zealand, Brazil, North America, Fiji, Brunei and South Africa. Statesman/Caprice models were exported to Middle East regions and New Zealand.
The Pontiac GTO, based on the Holden Monaro, was exported to the United States until production ceased in June 2006. Holden exports to the United States recommenced late in 2007 when the VE Commodore SS took its place among GM high performance flagship vehicles as the Pontiac G8.